Facebook Marketing Changes
Albert Quintero • March 18, 2013
Does Anyone See Your Facebook Posts?
It appears there has been a shift in the Facebook “surface” formula that is good to know if you want to build your social marketing effectiveness. The “surface” formula is what Facebook uses to determine what surfaces on your news feed and what remains hidden. Understanding the formula is critical to having your Fans actually see what you post.
Mark Zuckerberg recently stated that he wanted the Facebook news feed to become the news media of choice for members. I think Facebook has seen erosion as people get tired of seeing what people had for lunch or cute pictures of puppies or inspirational sayings. To combat this Facebook must maintain relevancy or lose viewers. As of the past week here is what we have seen happen with the activity on our postings.
That’s what we are seeing now. It will probably change in 3 to 6 months as they adjust the formula based on how people respond.
I will continue to post when I see changes. Keep up the good work. Kris Stecker, President 鶹ԭ, School of Massage, Polarity, Aesthetics and Cosmetology.
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